Consumer Package Goods—Non Grocery Archives - Page 14 of 23 - Event Marketer
Unilever Hosts Consumer Cooking Competitions
In order to inspire Hispanic women ages 18 to 49 to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During the yearlong, multi-brand activation hundreds of consumers showed their cooking prowess at auditions held in supermarkets and at festivals in the hopes of...
Axe Embarks on the World’s Dirtiest Tour
To promote its new shower gel to 18- to-24-year-old men, Axe tapped into the little boy inside every grown man with the World’s Dirtiest Tour. The 110-foot-by-45-foot footprint (pulled by four semi-truck haulers) gave young men the chance to get dirty… seriously dirty. It consisted of three dirty stations: Artsy Fartsy, where consumers covered themselves...
Unilever’s Q-tips Offers Makeovers at Grand Central
If you’re looking for women in a hurry, New York City’s Grand Central Terminal is probably a good place to start. That’s why Unilever’s Q-tips brand set up shop there for professional makeup artists to give 12 full hours of five-minute makeovers. The hook? All of the makeup would be applied using only Q-tips. The...
Revlon Opens Eyes with Virtual Makeovers
Interactive and eye-catching (pun intended) mall events helped Revlon get women to try Fabulash mascara. Two towers with eight built-in flat-screen monitors flanked the event area, with djs providing the soundtrack. “Virtual makeover” kiosks allowed visitors to get an idea of what different makeup combinations would look like—colors were added to a digital image of...