Consumer Package Goods—Non Grocery Archives - Event Marketer
Sleep Number Cozies Up with CES Revelers
If most of your exhibit’s visitors are going to be lying on their backs, looking up, the ceiling just might be the most important design element of your booth. So for Sleep Number’s 40-by-50 space at CES, the mattress brand created an overhang made up of 182 multicolor triangle outlines—a clever lift from the brand’s...
Loblaw Inspires Employees to Walk in their Customers’ Shoes
Supermarket chain Loblaw got employees to walk 880,000 steps in their customers’ shoes. Inside the Halifax Convention Centre, the brand used facades and interiors to evoke different living situations in a Canadian town. Attendees experienced challenges their customers might face—hurriedly packing school lunches, looking at the near-empty pantries of a family facing food insecurity and...
SK-II Targets Affluent Women with an Augmented Reality-Powered Pop-up
Aiming to reconnect with younger, affluent and digitally savvy Japanese women, the Japanese premium skincare brand invited consumers to a Tokyo pop-up shop called SK-II Wonderland. The space was part interactive art exhibition, part virtual scavenger hunt and part all-immersive experience. Upon entering, attendees received a mobile device preloaded with an AR app. Using location-dependent...
Maybelline Leverages a Stylish Loft to Mark New York Fashion Week
Maybelline marked its 10th year as a New York Fashion Week sponsor with a New York loft-themed environment. Maybelline House wove together fashion-forward moments and mini product activations in seven individual rooms, beginning with an indoor entrance that mimicked a New York City alleyway at night. Other design elements played off of the building’s structural...