Computer Hardware/Software/High Tech Archives - Page 49 of 55 - Event Marketer
IBM Takes a Cerebral Approach to Verse Launch Event
Email is a part of everyday life, with many different generations now relying on it. So for the launch of Verse, its cloud-based email service, IBM took a cerebral approach that, in addition to IBM leadership presentations, involved a line-up of presentations by external thought leaders from three generations. Each spoke about what his or...
EMC Impresses the Press with Custom Content Delivery
The tech industry is huge and competitive. So when EMC set out to make a heavyweight announcement concerning a new product launch, it wanted to be known as the brand that raised the bar for all future tech industry launches. But as far as messaging, EMC wanted to demonstrate how technology transforms an environment. For...
Microsoft Woos Consumers with Delightful Distractions
This campaign faced a formidable challenge—getting people to switch from their Apple iPhones or Android smartphones to the Microsoft Lumia. However, since more than 93 percent of U.S. computer users are on a Windows operating system, the idea of switching to the only phone with seamless Microsoft Office integration was extremely compelling. So, Microsoft set...
Software AG ‘Streams’ Highlight Focus on Efficiency
Faced with the challenge of creating an immersive experience around complex concepts like “business process management solutions,” German software company Software AG used its new 800-square-foot booth at CeBIT to make its marketing message accessible and appealing. The concept was translated spatially so that visitors could experience the seamless and efficient “stream” of information Software...