Banking/Insurance/Real Estate Archives - Page 4 of 18 - Event Marketer
State Farm Brings Cultural Relevancy to Essence Fest
To connect with African-American females who act as primary decision makers in their homes when it comes to family finances, State Farm created culturally-relevant content for the demo and positioned itself as a resource for financial help via its “Color Full Lives” campaign. State Farm research showed that financial services are often less recognized than...
Mastercard House Celebrates the NYC Music Scene
Ahead of the launch of its “Start Something Priceless” campaign, Mastercard created an experiential retail environment leading up to the Grammy Awards that immersed cardholders, top pop artists, local musicians, media and influencers in a celebration of the New York City music scene. The five-day Mastercard House was designed as a throwback to the creative...
Amex’s Press Launch Offers Multisensory Moments
Relaxing in the Centurion Lounge at airports is one of the many perks of owning the American Express Platinum card, and with a brand refresh of the card designed to attract more affluent millennials, as well as two new additions to the lounge network, the brand created an immersive, worldly event to promote both announcements...
State Farm Invites Music Fans to Make a Difference
We all have good intentions in life, but sometimes it’s hard to follow through. When State Farm’s “Like a Good Neighbor” team began investigating the state of volunteerism among its target audience—older millennials and young Gen Xers—it discovered that 70 percent of Americans have expressed a desire to volunteer, but only 25 percent actually participated...