Banking/Insurance/Real Estate Archives - Page 5 of 18 - Event Marketer
Humana’s National Parks VR Experience Targets Seniors
Humana’s Bring the Parks to You (BP2U) tour in partnership with the National Park Foundation was one of the first to target the senior audience with a VR component. Designed as a pop-up log cabin, the tour also leveraged a nature engagement quiz, a photo/GIF wall and a Find Your Park mobile app to inspire,...
MasterCard Customers Enjoy Dinner at Iconic Venues
Ever the experiential brand, MasterCard’s belief that experiences matter more than material things last year translated into 55 “priceless” culinary experiences that brought cardmembers to unexpected—and iconic—venues across the country. From a four-course meal on the legendary Paramount Pictures Studios lot, to dinner on the field at Dodger Stadium, the brand treated affluent customers to...
State Farm Inspires Women With Storytelling Events
Like a good neighbor, State Farm is there to assist its customers with their insurance needs. But most don’t realize that the company also offers them an array of financial services. To change that perception, and to get consumers thinking about their long-term goals, State Farm rolled out the Write Now campaign. The idea was...
TD Bank Parade Program Connects With LGBTQ Community
Pride parades are no ordinary parades, and with its expressive float, activations and local buzz-building efforts, sponsor TD Bank’s parade program made personal and colorful connections with the LGBTQ community. What made the campaign so special was that it served as an internal engagement tool, too. Some 794 TD Bank employees marched along the parade...