Banking/Insurance/Real Estate Archives - Page 2 of 18 - Event Marketer
MasterCard partners with Riot Games for an All-Star Event Sponsorship Pop-Up Event
When conducting research into the esports audience, a new marketing segment for Mastercard, the company quickly discovered an important insight: establishing credibility with this audience requires an approach that supports the advancement of the community. With this in mind, Mastercard entered the scene in a big way, with a multi-year partnership with Riot Games, publisher...
State Farm brings its ‘Neighborhood of Good’ to Gov Ball while
State Farm’s successful Neighborhood of Good program (which won the 2018 Grand Ex award) capitalized once again on the insight that consumers want to give back to their communities, but don’t know where or how to start. Last summer, the brand decided to bring a literal Neighborhood of Good to life at millennial-rich music festivals...
PayPal’s insta worthy pop-up museum had millennials understanding why they need the 2% Cashback Mastercard credit card
The credit card market is crowded with an overwhelming array of offers and incentives. So when PayPal set out to launch its new 2% Cashback Mastercard credit card, it needed to find a way to stand out. Armed with research that showed the way millennials are spending is changing—using cards less for splurges and more...
Capital One Cardholders Unlock Experiences for Orange Bowl Events
We all should be able to feel like a VIP once in a while, and at the Capital One Orange Bowl the credit card brand did just that. Cardholders were able to unlock experiences tied to the brand’s title sponsorship of the semi-final college football game, including the Capital One Beach Bash concert platform, which...