Six Strategies for Designing Events Built for the Whole Family
Creating family-friendly events can be complicated. It’s essential to keep the kids engaged, but equally important to illustrate your brand’s value proposition to parents. Maintaining this balancing act while creating memorable experiences is a tricky process, but as you’ll see in the following examples, some brands have it down to a science. Here we offer six strategies for designing events that cater to the whole family.
The Educational ‘Curious World Tour’ Inspires Kids, Parents
Houghton Mifflin Harcourt this summer hit the road with the Curious World Tour, a mobile experience designed to inspire kids with a love of learning through playful, hands-on activities, story times and… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
LEGO Inspires Fans with its Ninjago Challenge Course
Activating a physical experience surrounding its wildly successful Ninjago franchise, LEGO this summer is giving kids across the U.S. the chance to compete in Quest2Ninjago, an “American Ninja Warrior”-inspired… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Target Debuts New Clothing Line with a Pop-up Playground
To celebrate the launch of Cat & Jack, its new clothing line for kids and babies, Target from July 23-24 transformed a vacant lot at Pier 6 in Brooklyn Bridge Park into a family-friendly pop-up playground. The… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
LEGO KidsFest Delivers Strategies that Win Over Parents and Kids
A few specific thoughts went through my mind as I rose on an escalator to the main level of the Connecticut Convention Center in Hartford, CT, on Dec. 6, en route to KidsFest, LEGO’s ticketed traveling… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Content Creation Spices Up a Chex Mix Road Trip
Chex Mix on July 9 kicked off a content creation strategy—the Chex Mix Deliciously Unpredictable Road Trip, a four-day recreation of the iconic family tradition that involves kids, parents and an overstuffed… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Mattel Canada Sets Up Target Practice
Toys can be a tough sell—there are just so many to choose from. So, it’s important that toy brands distinguish their products from the competition. In promoting its new BOOMco. dart blaster, Mattel… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?