Ride-and-Drive events Archives - Page 7 of 10 - Event Marketer
Volkswagen Road Show Racks Up Jetta Presales
Volkswagen had a lot hinging on the launch of the revamped Jetta, so the automaker wanted to create some big-time buzz within its own ranks and among the public. The solution? A multi-tiered strategy that engaged corporate-level executives, dealership representatives and the driving public. A staff meeting at VW’s North American HQ kicked things off...
Cadillac Wows with a Multidimensional Ride-and-Drive
Solidifying its luxury cred among such brands as Mercedes-Benz, BMW, and Lexus was the goal. And non-Cadillac drivers in the all-important Southern California market were the target. So Caddy set up shop at a decommissioned military base for a multidimensional ride-and-drive. Visitors passed through a security checkpoint to enter and discovered a huge branded facade...
Scion Hosts an Augmented Reality ‘Bounty Hunt’
Scion created a six-day, six-city augmented reality game in which six teams of two drove their Scions on a “Bounty Hunt” for a thief and the car he or she had stolen, with the winning team netting a cool $10,000. During the game, teams competed in challenges and searched for clues leading to the missing...
General Motors Deploys a Test Track off the Vegas Strip
General Motors took its Auto Show in Motion ride-and-drive tour to the next level with The Drive, an 11-acre public test track situated in a formerly run-down parking lot just off the Las Vegas Strip. With the high-touch, low-sell atmosphere, GM’s main goal was to impart more knowledge about its cars to thousands of potential...