Ride-and-Drive events Archives - Page 8 of 10 - Event Marketer
Freightliner Takes Journalists on a Whirlwind Road Trip
DaimlerChrysler executive management brought members of the European press corps to Portland, OR, to demonstrate and celebrate the fruits of a 25-year partnership with Freightliner. The primary objective was to create an impressive, buzzworthy event that exemplified the ultimate U.S. truck industry experience. Journalists entered a working Freightliner warehouse that had been transformed into an...
Toyota’s Playful Strategy Scores with Sports Fans
After signing on as one of the first major sponsors of the Dew Action Sports Tour’s inaugural season, Toyota stepped up with an activation plan that maxed out its on-site presence, tied in the brand’s “Moving forward” tagline, and made the vehicles relevant to the skateboard, cycling and motocross fans who filled the venues. The...
BMW Ties Test Drives to Susan G. Komen Nonprofit
BMW has enjoyed a longstanding partnership with Susan G. Komen for the Cure (the nonprofit formerly known as the Susan G. Komen Breast Cancer Foundation)—2006 was the sponsorship’s 10th anniversary, and the effort had raised $9 million through its first nine years. The hook has always been simple: For every test mile driven, BMW contributes...
GMC Monday Night Football Tour Visits Upscale Malls
GMC set out to leverage its long-standing NFL sponsorship by bringing some of the game to key local markets with the GMC Monday Night Football Tour. The brand visited affluent malls in 12 key markets that were hosting MNF games throughout the season in search of owners of competitive brands who were looking for a...