Buzz/word-of-mouth programs Archives - Page 24 of 51 - Event Marketer
Unilever Targets Hispanic Women with Retail Cook-Offs
In order to inspire Hispanic women to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During the year-long, multi-brand activation hundreds of consumers showed their cooking prowess at auditions held inside supermarkets and at festivals in the hopes of becoming one of two finalists...
Adidas Launches a New Shoe with Bounce Lounges
For the adidas Megabounce shoe launch last holiday season, adidas built three Bounce Lounges in key locations in Manhattan and Brooklyn. In Manhattan, adidas created buzz for the launch by dispatching four hydraulic low-rider Bounce Mobile vehicles filled with brand ambassadors spreading the word about the lounges and the launch. A refuge from the cold, the...
Altoids Opens an Offbeat, Anti-Love Chocolate Oasis
Altoids leveraged its brand’s alternative style to drive trial of its new chocolate dipped mints through a lovably irreverent pop-up experience. The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe targeted young urban trendsetters who gravitate toward offbeat products and brands. Billed as the ultimate destination for anyone seeking refuge from the stresses of Valentine’s Day,...
Delta Pop-Up Offers Tastings, Packing Tips and Giveaways
Bringing its brand back to life after a financially shaky 2007, Delta Air Lines pampered the New York City market with Sky360 for six weeks in October, giving the public a taste for its new in-flight offerings in 3,800 square feet of sleek space. Delta street teams distributed promo cards with the week’s events to create...