Type of Event: Buzz/word-of-mouth programs

Imagine walking up to an ATM and having it spit out $10 bills at you. That’s what happened in a direct-to-consumer experience activated by H&R Block, the consumer tax services provider, to demonstrate the importance of having tax professionals prepare income tax returns. The program grew out of a 2013 study of self-prepared tax returns […]

Not many people could resist the urge to stop and take in the sight of a full-sized car wrapped in a toy box. Drop the box in your local mall and “trap” a brand ambassador inside and you’ve got yourself a real recipe for social media buzz. In 12 Los Angeles malls, Ford sealed a […]

Ford had some big-time objectives for the introduction of the new Focus—namely, making the car one of the most in-demand vehicles in the compact segment by the time it launched. In order to meet that goal, Ford launched the Focus Rally. Six two-person teams would drive across the U.S., completing a series of challenges, all […]

Looking to make an impression in a venue with a little more inherent style than the convention centers that host auto shows, Fiat decided to take its 500 Cabriolet to the streets of SoHo. The automaker hoped to connect with influential lifestyle journalists, artists, fashion designers, musicians and other trendsetters in New York City’s creative […]