Buzz/word-of-mouth programs Archives - Page 16 of 51 - Event Marketer
Bliss Makes Low-cost ‘Gorilla’ Marketing Top Priority
Some companies only pay lip service to event marketing, seeing it more as an add-on than a key part of the marketing strategy. Others see it as a tool to be used sparingly because they don’t know how to measure the ROI. Then there’s Bliss. The spa brand (owned by the Starwood Hotels chain, which...
Purina Hosts Parties in Target Dog Owners’ Homes
For the 2009 launch of Chef Michael’s Canine Creations, Purina wanted to drive product trial and awareness among female dog owners, ages 45 to 54. To celebrate its national debut, Purina hosted thousands of dinner parties in target dog owners’ homes where Chef Michael’s House Party hosts gathered 10 or more friends and family for...
MasterCard Scans Upgrades for Customers in Theaters
For more than 100 unsuspecting MasterCard holders, a night at the theater turned into a night to remember, thanks to a technology-infused surprise and delight campaign. MasterCard’s Priceless Surprises program teamed up with various cultural institutions in New York City, including Carnegie Hall and The Palace Theatre, to instantly identify cardmembers and reward them for...
Puma Launches IGNITE Shoe with a Treadmill Spectacle
The launch of Puma’s latest running shoe—IGNITE—set off a spectacle in New York City’s Times Square that involved semi-professional runners, the NYPD, tourists and passersby pounding away in their IGNITE footwear on 25 branded treadmills, six large LED screens, a giant 13-foot semicircular LED tower, out-of-home billboards and signage, not to mention tons of collective...