Buzz/word-of-mouth programs Archives - Page 12 of 51 - Event Marketer
L’Oreal Cleans Up on College Campuses
L’Oreal Paris gave away facial cleansing consultations at college campuses to promote its new Go 360 Clean facial cleanser. Kicked off at California State University in Long Beach, the Go Beyond Clean College Campus Tour hit 10 campuses over six weeks. “The objective is to create an on-campus experience that builds trial and awareness,” says...
Nickelodeon Dumps Signature Slime on its Viewers
With newer networks like Disney Channel and Cartoon Network chipping away at Nickelodeon’s 25-year hold on its core kids and tweens market, Nick knew it would have to play dirty. Slimey, in fact. So in 2008 it took its signature green goop on the road. The Slime Across America 15-city mobile marketing campaign activated at...
New Balance Takes College Campuses by Storm
When it comes to marketing, New Balance used to be low-key, eschewing splashy ads and million-dollar endorsers favored by big spenders Nike and adidas. Who needed all that, when the brand enjoyed a loyal following among serious runners who favored its comfortable shoes, width sizing and performance features? But in 2008 the quiet company shook...
Sears’ Flash Mob Cooks Up Interest in Chef Challenge
Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, at the brand’s Kenmore Live Studio pop-up shop that night. Part of a series of events, the competitions awarded the winners of each round with various prizes, including kitchen appliances and a donation to the...