Projection Mapping Archives - Page 25 of 30 - Event Marketer
Adidas Boost Launch Highlights Shoe Technology
To tell an impactful story of its new shoe technology, the Boost product launch utilized five 53-foot semi-trucks filled with staging, A/V, graphics and interactive assets. The event completely transformed New York City’s Javits Center into a series of experience stations that conveyed its advantages over traditional materials used in running shoes. The branded space...
Harley-Davidson Immerses Dealers in Urban Setting
This “non-meeting” meeting featured a product reveal that motivated 1,200 U.S. dealership employees to understand the non-traditional customer base for the new Harley-Davidson Street 500 and Street 750 motorcycles. Authenticity was the name of the game here, from the rust on the fence, to the treatment of the bricks on the wall, to the fallen...
Chevy Transforms an L.A. Hotel into a 3D Arcade Game
Chevy gave consumers in Hollywood a taste of movie magic last December when it transformed the Roosevelt Hotel in Los Angeles into a three-dimensional Augmented Reality experience called the Chevy Sonic Claw Game. The multimedia showstopper was designed to bring the Sonic brand’s disruptive and irreverent personality to life on a large enough scale that...
Genentech Sales Meeting Inspires Employee Pride
The primary objective of most sales meetings is to recognize achievement, celebrate the year and prepare for the next. Genentech’s 2013 national sales meeting, however, needed to be more than just “applause” for a year of strong sales. Its goal was to inspire pride in its employees and express what is behind all of their...