Gesture Archives - Page 7 of 11 - Event Marketer
Google Kaleidoscope Activation Immerses Attendees
Google has always been about bringing the smartest folks in the world to play in its sandbox, and the YouTube Kaleidoscope activation inside the Sandbox at 2014 Google Zeitgeist was designed to do just that by immersing attendees into the power of the YouTube channel through a curved multi-touch wall with 11 screens controlled by...
Genentech Data Visualizer Engages Attendees at ASCO
It was the 50th anniversary of the American Society of Clinical Oncology annual meeting at McCormick Place in Chicago. Biotech brand Genentech wanted to throw a blowout celebration in its exhibit to communicate that it approaches the development of medicines differently than others in the industry. The brand’s goals were two-fold: to rethink how to...
Among Vintage Engen Museum Ski Gear, a High-Tech Jumper
Yes, the Alf Engen Ski Museum is home to a dazzling display of 300 trophies, medals, scrapbooks, skis, boots, films and other collectibles that span some 70 years in the career of the Engen family. But the real design star is the interactive ski jump called the Take Flight Interactive where visitors can see how...
EMC’s LED Bridge Leads to a Dazzling Launch Event
London’s historic Old Billingsgate Market was the setting for EMC Corp.’s dazzling high-tech product launch dubbed Redefine Possible. The standout design element: a “Doctor Who”-inspired TARDIS police box that opened to a digital LED bridge that “transported attendees to the hybrid cloud.” The floor pulsed with moving “digital rain” underfoot and pushed attendees through the...