Genentech Data Visualizer Engages Attendees at ASCO

By
Event Design Award Winner—Designer/Builder: Stimulant | Client: Genentech | Project: ASCO (Best Interactive Experience)

It was the 50th anniversary of the American Society of Clinical Oncology annual meeting at McCormick Place in Chicago. Biotech brand Genentech wanted to throw a blowout celebration in its exhibit to communicate…

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