B-to-B social media Archives - Page 9 of 17 - Event Marketer
EMC Social Lounge Targets Casual Social Media Users
The Social Lounge was designed to be an attendee oasis within the 2014 EMC World trade show at The Venetian in Las Vegas. EMC Corp.’s goal was to get its target audience, the casual social media user, excited by creating a designated place where they could go to be social. The lounge was 10,000 square...
Audi Brings A3 Vehicle To Life Via Bicoastal Concerts
The launch of the Audi A3 was the luxury automotive brand’s biggest in recent years. Not only did it have a sleek vehicle to show off, the launch itself signified a new chapter for Audi as it positioned itself in front of a more youthful audience: Millennials. Audi needed to capture the attention of this...
IBM Hosts a 19K-Person Town Hall Meeting in India
It was IBM’s largest live event ever: a town-hall meeting in India that brought together 19,000 people. In addition to bringing in an A-list speaker roster that included India’s President, A.P.J. Abdul Kalam, and IBM ceo Sam Palmisano, the company linked four separate groups of attendees together for the daylong event—10,000 at the host facility...
Oracle CloudWorld Achieves Latin American Record
Cloud computing is the future of enterprise-level computing, and as a leader in the space, Oracle is bringing the good news everywhere it goes. For its CloudWorld São Paulo, the brand set for itself the task of being the largest cloud computing event ever held in Brazil in order to tap into the rapidly evolving...