A/V Archives - Page 9 of 129 - Event Marketer
Savannah College of Art & Design Marks 40 Years with a Multimedia Journey
For its 40th birthday, the Savannah College of Art & Design created an immersive 360-degree multimedia experience, taking guests on a journey through the institution’s history. The presentation took place inside a 1,500- square-foot theater, dubbed the “dream box,” with 11 projectors covering every surface with 22 million pixels of visuals; a theatrical LED lighting...
Facebook Deploys a High-End Music Video Studio to Engage VidCon Attendees
Facebook’s activation at 2019 VidCon—the expo for video content creators—was so successful that despite being in the same location as the previous year, attendance shot up 88 percent. The brand deployed a high-end music video studio with a 30-member video crew, a 45-foot-long Kessler dolly track, two Sony A7S2 cameras and other premium equipment, and...
Ford Introduces the New Explorer to the Press With Large-Scale 3D Projections
Ford was thinking big for the introduction of the 2020 Explorer SUV. For an event at Ford Field, home of the NFL’s Detroit Lions, the automaker set up a stage with a 16,200-square-foot projection screen. A smaller screen behind it complemented the flat-field projection and created a visual dialogue between the two. As for the...
Marc Jacobs Revives its Signature ’90s Styles with a Pop-up and Launch Event
To shift public perception after a year of challenging media coverage, Marc Jacobs reissued its signature ’90s styles and commissioned a major multimedia campaign, including a Juergen Teller photo shoot with A-list models, a New York City pop-up and a launch event. At the event, the brand upped the buzz factor by capturing instant, studio-quality...