A/V Archives - Page 68 of 129 - Event Marketer
Country Financial Charms Sales Reps with Live Theater
Country Financial’s 2015 Financial Sales Congress may have been in Las Vegas, but a cast of Broadway actors and directors helped it instill in its sales reps the idea that they are more than just insurance and financial planning providers. Led by BT McNichol (of “Billy Elliot” fame), compelling acting, powerful vocal performances, animated backdrops...
Microsoft Brings Xbox to Life with Reflective Staging
The Xbox Media Briefing at 2015 E3 was as big and bold as Xbox itself, a constantly changing combination of projection, lighting and digital media where surfaces and reflections converged and immersed the 4,000 attendees at USC’s Galen Center arena and millions of remote viewers into the world of Xbox. Scenic elements, reflective staging and...
Microsoft Doubles the Fun with Two Event Entrances
The Commons expo area at Microsoft’s 2015 Worldwide Partner Conference featured two “front” doors: one leading into the space from the main concourse of the Orange County Convention Center and one feeding in from the keynote. Each entrance created a thoughtfully branded threshold into and out of The Commons’ core. Colorful hanging elements in blue,...
Acura Event Features Pulsating Light and Sound Tunnel
It didn’t take long for the attendees at Acura’s first multinational dealer meeting, which took place last October at the McCormick Place Convention Center in Chicago, to get the message about the company’s new “One Global Brand, One Dealer Body” marketing platform. They experienced both first-hand as they stepped through a colorful, pulsating tunnel at...