A/V Archives - Page 103 of 129 - Event Marketer
Microsoft’s Game Launch Rivals Hollywood Premiere
If Halo 3 is one of the bestselling video games of all time, Halowood, its Beta Preview Launch, has to be one of the best celebrity parties ever. The launch party took over several Hollywood soundstages, transforming the space into a large-scale destination for celebrities, tastemakers and the media. From the exterior approach to the...
Coke Offers First-Ever Global Mobile Marketing Tour
Coca-Cola brought its sponsorship of the Olympic Torch Relay to life by creating the first-ever global mobile marketing tour. The relay hit 34 cities in 27 countries over a 35-day span, with Coca-Cola street teams in each location. Local Coke marketing teams helped create a relevant activation in each city: The Mexico City leg, for...
Shell Road Show Educates Hard-to-Reach Truckers
Shell used a mobile tour to build some excitement around its Rotella brand among hard-to-reach trucking owner-operators, and the effort created measurable sales impact. The campaign, which started in 2004 and continued into this year, hit distributors, lube centers and truck stops. Shell required installers and retailers to make a purchase commitment in exchange for...
Metalast Tour Features Sophisticated Training Center
Executives at Metalast know that live demonstrations of its metal finishing services and face-to-face meetings are the company’s most powerful sales tools. But getting Fortune 500 engineers and procurement execs to Metalast’s Minden, NV, headquarters isn’t always easy. Enter the Touring Resource & Educational Exhibit, or T-REX, a mobile showcase and conference room that allowed...