A/V Archives - Page 102 of 129 - Event Marketer
Nike Competition Lights a Fire Under Young Runners
A month before Athens went flame-on, Nike was on the streets of New York City with a grassroots program that tied its new Speed product line to summer, running and community competition. Mimicking the Olympic spirit of friendly competition, the six-day Speed Showdown took advantage of rivalries among New York’s five boroughs to find the...
Sony Ericsson Rocks the Mall with Wireless Education
Educating consumers about the latest wireless products was the goal of the Sony Ericsson Rocks campaign. And keeping the demonstrations hip and cool was the path it chose to take. In malls across Canada, Sony Ericsson set up an exhibit that featured hands-on displays, special retail offers and games, plus live musical performances (Sony recording...
John Deere Mall Campaign Gets Consumers Ready to Mow
Out to hype the new 100 Series lawn tractor and promote the overall brand, John Deere reached out to men aged 35 to 54 with a mall campaign that built hype and drove traffic to a series of ride-and-drive events at nearby Home Depot stores and Deere dealerships. “Traditional advertising is important, but once people...
Miller’s Icehouse Brewery Rocks the Boat
Miller Brewing’s Icehouse brand hit the high seas with The Rock Boat, billed as the world’s largest floating music festival. The four-day non-stop concert took 2,500 music fans—and 30 rock bands—on a Carnival cruise ship from Miami to Cozumel, Mexico. “It was a unique way for consumers to have access to bands,” says Mark O’Brien,...