A/V Archives - Page 101 of 129 - Event Marketer
HP Triples Sales Goals with Immersive Mobile Program
Hewlett-Packard let people know more about its digital cameras and entertainment products with the You + HP Experience, which hit 35 big events nationwide from March through December. It all added up to “by far the most interactive, immersive experience the company has ever created,” says Bob Major, HP’s event marketing manager. Two 70-foot trailers...
Nike’s Footrace Campaign Revives One Hit Wonders
Admit it: You were wondering what the heck happened to Tone Loc, years after “Funky Cold Medina.” Lucky for you, Nike unleashed its Run Hit Wonder 5K and 10K races. Recognizing there was no national platform of less-than-marathon races, Nike saw an opportunity and seized it. A Run Hit Wonder event might best be described—depending...
U.S. Air Force Tour Offers Movies, Games and Interactives
It takes more than a TV spot to increase the public’s understanding of today’s military, and the United States Air Force knows it. The mobile tour combined three 53-footers to form an exhibit that engaged consumers for 42 weeks late last year. Elements included a high-tech movie, an authentic F-16 Fighting Falcon, electronic interactives, and a...
Royal Philips Creates Buzz with 20-Foot Floating Box
Royal Philips Electronics launched its $100 million Sense and Simplicity global advertising campaign with a big blue box and a big white room. Looking to capture media coverage—and the attention of communication-industry VIPs—Philips started generating buzz three days before the campaign was announced, setting afloat a 20-foot tall box on the canals of Amsterdam. The...