2019 Archives - Page 5 of 37 - Event Marketer
Three Olives’ Two-Story Festival Experience Channels the Nightlife Scene
A well designed, strategic build can accommodate multiple journeys and allow attendees to step up and into the brand’s message. For Three Olives Vodka, this meant “laddering up” and integrating the brand’s “3’s a Party” thematic in its festival activation build. The result was a bright and bold, two-story, must-stop for attendees that was Instagrammable...
AT&T’s Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment
“Bugs and the Golden Carrot” at AT&T’s Pinnacle Experience Store in Dallas, Texas, honored Bugs Bunny’s 80th anniversary and offered a futuristic take on entertainment. Consumers engaged with Bugs on-screen to help him find his golden carrot. Afterward, he posed for a 3D selfie. It was all made possible with 5G, cloud computing, AI, speech...
TCL’s Explorable Virtual Reality Experience Demonstrates an AI-powered Future
Amid a sea (1,900 to be exact) of brands exhibiting at IFA Berlin 2019, Europe’s largest trade show for consumer electronics and appliances—most focused on the show theme of AI and IoT—TCL needed to demonstrate how AI powers its 8K TVs and smart home products without adding to the overwhelming vibe. The solution: to create...
Dell Technologies Introduces its New Server on the Set of a Sci-fi Film
Dell Technologies’ explorable launch event for press and industry analysts during the Dell Technologies Summit could have relied solely on the set—literally. The experience, developed for the reveal of Dell’s PowerOne server, took place at Troublemaker Studios in Austin, Texas, on the set of “Alita: Battle Angel,” a 2019 sci-fi film about a cyborg set...