Three Olives’ Two-Story Festival Experience Channels the Nightlife Scene
A well designed, strategic build can accommodate multiple journeys and allow attendees to step up and into the brand’s message. For Three Olives Vodka, this meant “laddering up” and integrating the brand’s “3’s a Party” thematic in its festival activation build. The result was a bright and bold, two-story, must-stop for attendees that was Instagrammable at every step along the way.
The 2,500-square-foot structure was built with a mixture of shipping containers connected via a “Y” central staircase. Bringing to life the two sides of imbibing with friends, the brand split the experience into the “3pm” zone and the “3am” zone for consumers to explore. As they entered the structure on the 3pm side, a brand ambassador clocked them in. From there, they could explore two bars, take part in a mirror selfie experience complete with a disco ball canopy, snap a photo on the staircase moment, or check out the rooftop with sweeping views of the festival grounds and LED-lighted seating. There was also a glow tattoo station, dj booth and surprise appearances. Ultimately, consumers clocked out at the 3am coat check, returning their tickets in exchange for swag. The longer they had stayed in the space, the bigger the swag reward. Cheers to that.