2017 Archives - Page 8 of 16 - Event Marketer
Kids Pose as Salesmen To Launch New Chrysler Vehicle
Kids say the darndest things—especially when they’re posing as car salesmen to drive the launch of the Chrysler Pacifica. And that’s the point. To create a simple car buying experience, the brand turned to a team of child actors dubbed the “PacifiKids” to highlight the new vehicle’s features to prospective customers. The kicker: every interaction...
BET Brings a Multi-Pronged Strategy to HBCU Campuses
How does a brand win the attention of a modern college student? The same way brands have been doing it for years—tailgating and giveaways. That’s exactly how BET Networks connected with students at a handful of Historically Black College & University (HBCU) campuses to promote its new series, “The Quad,” the first TV drama set...
Bud Light Sponsorship Targets Hispanic Soccer Fans
Copa America is Latin America’s biggest soccer tournament, so when the competition headed to the United States for the first time in celebration of its 100th anniversary, Bud Light seized the opportunity to kick it with Hispanic beer drinkers. The brand’s Barra Centenario experience was a chance to position itself as the beer of choice...
Jack Daniel’s House Siete Draws Hispanic Millennials
Jack Daniel was the kind of guy who opened his home to friends and let the good times roll. To bring that narrative to life and provide Hispanic millennials with a culturally relevant experience, the brand activated Jack Daniel’s House Siete. The eight-city multisensory activation celebrated the diversity of attendees and their passions through a...