2017 Archives - Page 6 of 16 - Event Marketer
Porsche Gives VIPs Exclusive Look at its Test Track
A number of luxury automakers have recently opened brand experience centers, but Porsche’s $60 million endeavor—and its subsequent grand opening event—took the concept to a whole new level. The red carpet-style experience featured everything from tap dancers to simulation labs to the highlight of the event—a theatrical demo of the Porsche Experience Center’s gargantuan test...
BMW Celebrates 100 Years With Broadway-Style Event
How do you celebrate 100 years of success? If you’re BMW Group, you throw the biggest event in your brand’s history. In true BMW fashion, the automaker didn’t focus its centennial celebration on the past, but rather highlighted its vision for the future with an event dubbed “The Next 100 Years.” The highlight of the...
North Face Launch Centers on ‘Urban Exploration’
Think of The North Face, and you typically think of sweeping natural landscapes. But for the launch of its first global flagship in Manhattan, the retailer had to showcase its brand narrative through the lens of a concrete jungle instead. Operating under an “Urban Exploration” theme, The North Face unveiled the store with a three-pronged...
Nissan Launch Features Immersive ‘Star Wars’ Sequence
It’s pretty much every brand’s dream to collaborate with an iconic film franchise that spans the generations. So when Nissan teamed up with Lucas Films at the Los Angeles Auto Show for the international launch of the Nissan Rogue: Rogue One Star Wars Limited Edition vehicle, the brand knew it had to do something epic....