2017 Archives - Page 5 of 16 - Event Marketer
Amazon Masters Sustainable Scaling at AWS re:Invent
Since its inception in 2012, re:Invent has grown more than 500 percent in size, leaping more than 60 percent in attendance from 2015 to 2016 alone. Maintaining that rate of growth without sacrificing results for customers requires sustainable scaling, which means adding value while executing flawlessly for more attendees, sponsors, exhibitors, breakouts, VIP events, entertainment,...
HP Takes Millennials on an Immersive Product Journey
To drive awareness, emotional connections, preference and purchase intent for its convertible laptops among young millennials, HP leveraged a high-engagement partnership with the Panorama music, art and technology festival, which took place last July at Randall’s Island Park in New York City. Two spaces at the festival—The Lab and the HP Lounge—featured HP technologies, including...
Bacardi Leverages its Heritage in Art and Music
“No Commission: The Bronx” brought a fun, engaging music and art festival from Art Basel 2015 to the Big Apple in a big way. Curated by music producer Kasseem “Swizz Beatz” Dean, the event combined artwork from The Dean Collection, music and Bacardi in a cultural experience that drew more than 7,000 people. Ninety-eight percent...
Pokémon Tournament Offers Rotating Fan Experiences
The Pokémon World Championships is the pinnacle of competitive Pokémon play, and this year’s tournament delivered the pinnacle in results as well. A record-setting 5,000 players from 35 countries competed, the event was streamed on eight separate live broadcasts and more than two million unique viewers accounted for the largest reach of any Pokémon championship...