2016 Archives - Page 17 of 26 - Event Marketer
Hormel Sizzles with a Bacon-Themed Burlesque Show
Black Label bacon got the Las Vegas Strip sizzling last fall with the launch of the world’s first-ever bacon-themed burlesque show at Marquee at the Cosmopolitan. Imitating a vintage cabaret experience, the brand turned its four newest flavors of bacon—Cherrywood, Jalapeño, Brown Sugar and Pecanwood—into burlesque stars, bringing each to life with original music, choreography...
Sherwin-Williams Event Celebrates 150 Colorful Years
Celebration 150 marked Sherwin-Williams’ 150th anniversary by commemorating its legacy and Code of Principles written by co-founder Henry Sherwin, and inspiring employees to carry them forward. Held at Amway Center in Orlando, the 75-minute experience involved the international audience of 12,000 from the moment they entered the arena until they boarded buses for a surprise...
Influencers Swipe Right at Tinder’s Airport Event
To launch Tinder Plus, the new premium addition to its popular dating app, Tinder enticed 1,000 decision makers, media moguls and celebrities to Los Angeles’ iconic Hanger 8 for a Tinder Air experience that sent media exposure skyrocketing with more than 170 million impressions and event coverage from major media publications. Multiple on-site touchpoints and...
Intel Turns Keynote into Tech-Fueled Extravaganza
Intel transformed its opening keynote at CES 2016 into an extension of its highly immersive exhibit experience on the show floor. With an emphasis on changing industry perceptions of the company from a PC powerhouse to one that is reimagining consumer experiences across sports, fashion, music, robotics, health and the maker movement, the keynote, with...