2016 Archives - Page 16 of 26 - Event Marketer
MasterCard Travels to Argentina for Sales Conference
MasterCard added some Latin flavor to its internal Sales Leadership Meeting (SLM) in 2015, offering up a more message-driven, engaging environment to the 420 global sales professionals and select leadership in attendance. Held for the first time in Buenos Aires, the event immersed attendees in Argentinian culture, from a customized tango show representing conference themes...
MobileIron Turns Conference into Open-Air Environment
MobileIron’s annual Mobile First Conference is a three-day educational event designed to improve mobile IT professionals’ skills, but in 2015, the brand had to step up its own game as well. With millennials now comprising nearly 40 percent of decision-making attendees at the conference, the brand needed an approach that kept pace with the shift...
HP Highlights New Brand with Transformation Zones
When HP made the decision to split into two companies, the launch of its new brand, Hewlett Packard Enterprise (HPE), had to make a splash. To make it happen, the brand painted London HPE green with its new logo and branding to generate buzz for Discover London 2015, HPE’s semi-annual open forum business conference. At...
Tommy Hilfiger Holds a Pop-up Strip Tennis Match
If you’re trying to capture consumers’ attention, holding a pop-up strip tennis match featuring Rafael Nadal and a gaggle of supermodels is a good place to start. That’s exactly what Tommy Hilfiger did last summer in Manhattan’s Bryant Park to introduce the renowned tennis player as the brand’s global ambassador for its Underwear and Tailored...