2013 Archives - Page 12 of 13 - Event Marketer
Brooks Sports Exhibit Goes Foot Loose and Digital
The mechanical bull-style shoe may have caught attendees’ attention, but it was just one of many live+digital experiences at the Brooks Run Happy Island exhibit—part of a three-year program designed to get shoes into the hands (and on the feet) of consumers. Central to the 6,000-square-foot experience was an improved lead collection system (it had...
LEGO Summons the Force to Unveil Largest Model Yet
Times Square may have seen it all in its 104-year run as the center of the known universe, but it’s never seen this. To reignite brand loyalty for its Star Wars products and build excitement for the TV launch of the series “Yoda Chronicles” on Cartoon Network, LEGO designed the Secrets to Reveal campaign. The...
Esurance’s SXSW Glove Box Delivers the Cool Factor
Nike at a marathon. Coke at a county fair. Intel at an electronics show. These kinds of endemic sponsorship stories all make sense to us, and to the attendees who frequent the events. But how do you make a non-endemic brand relevant to an event where it traditionally may not belong? Esurance is an online...
Quester Live-Wires an Auto Reveal Experience
It’s tough to make a splash in the automotive space these days. Heavy-duty truck manufacturer Quester rose to the challenge with a launch event that transformed the typical auto reveal experience into a series of “wow” moments brought to life through the use of interactive technologies and large-scale projections. The unveiling of the truck revolved...