Year: 2013

As a brand that has its finger on the pulse of pop culture, Pepsi in the summer of 2013 engaged consumers with the music and artists they love through a series of socially driven challenges linked to live experiences and prizing. Pepsi tapped into the fan armies of key artists in country and pop music […]

A robust, active social community is key to growing any brand, a fact not lost on Electronic Arts when it came time to launch its Battlefield 4 video game. After all, social interaction drives real brand engagement, and that in turn leads to increased sharing, referral and ultimately, sales. The objectives for Battlefield 4 were […]

With thousands of fashion insiders racing through to attend the next fashion show, perhaps no place is as hectic as the lobby at Lincoln Center during Mercedes-Benz Fashion Week. This year, however, three dramatic 10-foot tall American Express Instagram towers gave them reason to pause. Photos submitted by attendees on-site and by Instagram users nationwide, […]

Interop Las Vegas, a business technology event produced by UBM Tech, leveraged an integrated social media campaign to increase engagement, educate the audience and drive registrations. Interop already enjoyed an established online community but used a social media calendar to provide content to share months prior to the event across all of its busy channels […]

Microsoft’s Worldwide Partner Conference 2013 built social media into every aspect of the attendee event experience. Its goals for social media were to create a customizable, integrated social experience and a seamless interaction between the online and in-person event experience. The resulting campaign leveraged Facebook, Twitter, blogging, a custom social platform called Connect, a mobile […]