2013 Archives - Page 8 of 13 - Event Marketer
TELUS’ Digital Scavenger Hunt Woos Football Fans
The Fan Cup is the first trophy to honor the Canadian Football League’s most important players—the fans. Cast from the copper of Canadian pennies, The Fan Cup, engraved with the names of thousands of CFL fans across the country, now resides inside The Canadian Football Hall of Fame as a symbol of appreciation for a...
Google Think Series App Offers ‘Snackable’ Content
Google Think Events inspire senior executives and cmos from its largest client companies to think differently about technology, their industry and marketing. In 2013, the events also demonstrated the power of mobile through a custom app that was fun and engaging and showcased how digital and mobile can change an entire event experience. Google’s custom...
Philips’ Touch Table Lets CES Goers See Rather Than Read
An intuitive, interactive experience that utilized point-of-view videos and a model city demonstrated Lifeline’s newest innovation, GoSafe, on an epic scale for CES 2013. The “see and feel” approach, rather than “read and comprehend,” represented GoSafe’s emergency response technology and process in an engaging way. An interactive table featured an acrylic architectural model of a...
FMC’s Multi-Touch Mural Showcases its Offerings
Offshore drilling rigs aren’t easy to transport to the trade show floor. So technology became the star of oil and gas equipment technology company FMC’s trade show booth, which this year offered a multi-faceted campaign fueled by digital content. With a goal of driving traffic to the booth and engaging reps with potential customers, the...