Technology
Photo Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella
As part of its strategy to connect with millennials, HP powered up interactive experiences that got music- and art-loving Coachella attendees hands-on with its technology. From an 11,000-square-foot dome called “The Antarctic” to additional activations in the HP Lounge, attendees tinkered with HP’s inking capabilities to create custom bandanas and toyed with light designs in...
Sports Sponsors Score With Digital Activations
From 24-hour coverage, to fantasy leagues, to apps and second screen, actually watching a game makes up just one slice of a fan’s experience with his or her favorite sport.
Augmented Reality: Ford’s Tech Gives Car Enthusiasts a Virtual Peek Under the Hood
Ford’s exhibit at the 2017 North American International Auto Show, which took place in Detroit earlier this year, dazzled attendees with an augmented reality experience that gave them an X-ray-like look at the technology under the hood of three of its cars—without having to wear headsets. Through the “magic” of AR, the cars appeared transparent...
Wanderlust: EM’s Quest to Find the Top Brand Activations at SXSW 2017
Austin has never been your average metropolis, but there’s something special about the city this time of year. Maybe it’s the band dressed like cats playing on the corner of 6th and San Jacinto.