EM Sizzle Newsletter – 1/10/2025
01.10.25 “New Year, New You” messages are everywhere. RXBAR is calling B.S. on the annual bid for self-reinvention with a “B.S. Blocker” campaign that highlights its belief in being real and embracing simplicity. The protein bar brand has been roaming New York City in a truck that can be summoned by text message and then pulls up to...
The Brief: B.S. Blockers and ‘Unfair Canada’ Pop-ups
This week’s hot takes on hot topics in experiential marketing cover B.S. Blockers, “Unfair Canada” pop-ups and an aerial anniversary tour.
The Mocktail Movement Goes Mainstream
What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute “must-have” at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isn’t a new concept, but a growing...
How Verizon’s First Super Bowl FanFest is Going Beyond NOLA
As the Official 5G Network of the NFL, Verizon has partnered with the league to power new experiences and connect football fans with the action this season, but the brand is ramping up the hype around Super Bowl LIX,