The Brief: Toy-Sized Showrooms and Fantasy ‘Foodball’
This week’s hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, it’s The SNL50 Experience.
Video Showcase – 01/16/25
XtendLive Launches at CES 2025: Revolutionizing Digital Events XtendLive debuted at CES 2025, offering a powerful, user-friendly digital event platform. It simplifies creation, management, and analysis of digital events. Learn more from Head of Product Mike Todaro. Posted by: XtendLive VEE Agency: Your Global Activation and Event Parter, in Australia! Unlock new opportunities in Australia...
Miami Art Week: 10 Experiential Ideas Worth Stealing
Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale event’s ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and...
A More Experiential Era in Pop Star Sponsorships
Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with...