Event Marketer Launches a BIPOC Mentorship Program to Elevate Careers
The event industry’s leading information resource on face-to-face marketing, Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
The Brief: Ice Festivals and Big Rings
This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.
The Rise of Women’s Sports Activations
Endorsements of female athletes is an evergreen marketing strategy, but women’s sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. For early movers in the event community, it’s an exciting...