How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art Forms
Immersive entertainment experiences have seen explosive growth of late, and Grand Marnier added fuel to the fire on Sept. 19 at a historic opera house in Brooklyn, NY. As part of a strategic shift toward engaging younger, diverse consumers, the brand fused two unlikely art forms—hip-hop and ballet—to deliver “DS2 Remixed: The Ballet,” a sophisticated,...
EM Sizzle Newsletter – 10/3/2025
10.03.25 For one day only, an Aldi store in the U.K. was rebranded “Cap-Aldi” in honor of Lewis Capaldi’s new single and tour. The Scottish singer surprised Nottingham shoppers by appearing on the store’s roof and putting on an impromptu performance. With today’s release of Taylor Swift’s album, hit us up if you have inside...
The Brief: Farmer’s Barkets and Hair Monsters
This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas and Hair Monsters.
Experiential Trend of the Week: AI Agents in Events
Experiential marketers have wasted no time experimenting with AI-fueled activations and applications to drive personalization and streamline the work behind the scenes. But this year, marketers are ready to accept AI as a member of the team. Enter: AI agents, which are shifting from “curiosities” to game-changing assistants for marketers and attendees. Demonstrating both its...