EM Sizzle Newsletter – 10/3/2025
10.03.25 For one day only, an Aldi store in the U.K. was rebranded “Cap-Aldi” in honor of Lewis Capaldi’s new single and tour. The Scottish singer surprised Nottingham shoppers by appearing on the store’s roof and putting on an impromptu performance. With today’s release of Taylor Swift’s album, hit us up if you have inside...
The Brief: Farmer’s Barkets and Hair Monsters
This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas and Hair Monsters.
Experiential Trend of the Week: AI Agents in Events
Experiential marketers have wasted no time experimenting with AI-fueled activations and applications to drive personalization and streamline the work behind the scenes. But this year, marketers are ready to accept AI as a member of the team. Enter: AI agents, which are shifting from “curiosities” to game-changing assistants for marketers and attendees. Demonstrating both its...
Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’
There are many ways to describe the Hendrick’s Gin brand, but “boring” isn’t one of them. Over the years, the company has built a peculiar “Giniverse”—inspired by the unusual way its liquid is distilled—and an assortment of eccentric live experiences to match. Take this year’s Tales of the Cocktail conference in New Orleans, LA, where...