Six B-to-B Event Insights from Year Two of eBay Open
With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of...
Why You Should Get to Know Your Brand Ambassadors
Successful event staffing takes more than a killer headshot; it requires human connection…
Cheetos Thinks Outside the Bag with Chef Anne Burrell and The Spotted Cheetah Pop-Up Restaurant
The Spotted Cheetah, a Cheetos pop-up restaurant that opened in New York City’s Tribeca neighborhood Aug. 15-17 at the close of Restaurant Week, is the latest in a series of activations designed to extend the Cheetos brand experience beyond just digging into a bag of the crunchy cheese puffs. When a product has been around...
EM Video Showcase_090617
Video Showcase IN THIS ISSUE One Display for all your Event Needs Invite: We Want Your Video in This Spot Next Month Expand GrandFabric: One Solution for all your Event Needs Do you need to plan for several events with different requirements? With the flexible Expand GrandFabric system, easily create a unique display...