B-to-B For Me
In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey. It’s an imperative that’s coming from the...
Sponsors Deliver Dream Courts, Holograms and Ladders at the 2025 Men’s Final Four Tournament
College sports fans are their own breed, and it’s a fact sponsors took to heart during the 2025 NCAA Men’s Final Four Tournament weekend in San Antonio, TX, with activations designed to place attendees at center-court. From April 4-7, across the official Final Four Fan Fest presented by Capital One at the Henry B. González...
EM Sizzle Newsletter – 4/11/2025
04.11.25 Washington Capitals star Alex Ovechkin became the NHL’s all-time leader in goals, passing Wayne Gretzky’s record with his 895th during Sunday’s game against the New York Islanders. The next day, Budweiser announced its “King of Zero” campaign and sent a customized can of Budweiser Zero to each of the 28 goalies who never gave up a goal...