June 14, 2018

EM Careers_061518

Event Careers FeaturedJobs Middle School Special Programs Coordinator Open Window School – Bellevue, WA Tour Coordinator Ignited – El Segundo, CA Sales and Business Development at Experiential Tech Space Lightbox – new york, NY Experiential Sales Executive Be The Machine – NYC, NY Manager, Production Fusion Marketing – St. Louis, MO Account Executive Pinnacle Exhibits...

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June 13, 2018

JetBlue Takes ‘On-Demand’ to New Heights with Transcon Pizza Deliveries

To highlight its transcontinental routes in an unconventional way—a delicious one, one might argue—JetBlue took its “New York’s Hometown Airline” tagline to new heights by making deliveries of authentic, New York-style pizza via transcon flights from New York City’s John F. Kennedy Airport to LAX. The promotion, dubbed “Pie in the Sky,” came as JetBlue...

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June 12, 2018

Governors Ball: Why Honda Invests in Music Festivals

It’s official: summer festival season has begun. Brands looking to court younger consumers are coming out in droves, all vying to engage with an increasingly inundated demographic. One of the younger-skewing fests is Governors Ball, which claims that 42 percent of its 155,000-plus attendees in 2017 were younger than 25 years old. EM was there...

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