Guerrilla Marketing: Sixt Rent-a-Car Stages a Takeover of Manhattan’s Sixth Avenue
To build awareness of its brand and draw attention to its first New York City-based location, German company Sixt Rent-a-Car, known for its cheeky advertising style in Europe, staged a guerilla marketing stunt in the Big Apple July 24 on Sixth Avenue. The brand playfully rebranded the high-traffic route “Sixt” Avenue for a day with...
Four Trade Show Trends Offering Big Marketing Value
Contemporary trends offer ways to build the emotional connections that other forms of marketing can’t…
Fullscreen Engages Gen Z with Influencers and Movie Screenings at VidCon 2018
It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen made it happen at VidCon, June 20-23, with its fifth annual Movie Night series. Taking over the third floor of the Anaheim Convention Center, the brand produced three different after-hours movie-screening experiences geared toward the online video conference’s rabid fangirls and...
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Event Careers FeaturedJobs Senior Account Executive ProGlobalEvents – Fremont, CA Operations Manager One Chance Media – Fairfield, CT Senior Manager, Event Production Fusion Marketing – Saint Louis, MO Event Designer Design Foundry – Hyattsville, MD Group Account Director Melt, LLC – Atlanta, GA Electronic Warfare Business Development Lead Lockheed Martin Corporation – Baltimore, MD Account...