EM Exhibit Strategies: April 2025
Exhibit pros gathered at the 23rd annual Experiential Marketing Summit in Las Vegas under the theme "Big, Bold Future," and in this issue, we explore all the ways you and your peers are putting this mindset into practice in trade show programs. Think: Fashion, show floor infusions, and strategic negotiations. Best Practices 15 Big, Bold...EM Sizzle Newsletter – 4/25/2025
04.25.25 Universal Orlando Resort is preparing to launch its newest theme park, Epic Universe, next month, but ahead of the opening, it’s bringing a preview experience to four cities. Universal has been popping up a 30-foot-tall Chronos portal structure that plays scenes from the park’s five themed lands, with a light show at night. This week, Rockefeller Center has...
The Brief: Cheese Raves and Cannabis Countdowns
This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.
Scream Machines
Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers are tapping into to foster richer memory-making. Activations that center around screaming booths and audio-triggered vending machines are popping up to provide consumers with a participatory activity that inherently elicits heightened emotions (and, usually, a good laugh). Depending...