Meet the Honorees: The 2025 Watchlist
The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face connection has to build lasting relationships and loyalty. They cultivate an idea and nurture it to its greatest potential. They strategize for rapidly evolving audience and business needs. They take risks that create moments that matter. We’ve spent the past...
EM Sizzle Newsletter – 10/31/2025
10.31.25 Trick or treat? Musician Binoy unfortunately got both in the span of a few days after he fought off home intruders with his Owala water bottle, a wild story he shared on TikTok. The viral video caught the attention of Owala, which sent him a large “Owala Sipcurity” safe. The brand packed it with...
Experiential Marketing Month On Demand: Measuring Sustainability in Events
We unpack the latest thinking on event sustainability and how event marketers can transform complex environmental data into credible—and actionable—metrics.
Experiential Marketing Month On Demand: Measuring Sponsorship Activations
In this candid conversation, event strategists from the Experiential Marketing Measurement coalition offer practical tools and real-world strategies designed to help level up sponsorship investments.