Three Ways Kendra Scott Masters Retail Events
If you think your brand produces a lot of live experiences, you might not be familiar with Kendra Scott. The fashion retailer places in-store events at the heart of its marketing strategy, hosting 10-15 events per month at each of its 94 locations. To say the brand has mastered the ability to execute retail experiences...
Cisco’s IoT Forum Offers AI, Light Displays and 3D
At the 2017 Internet of Things World Forum, Cisco seized the opportunity to showcase the evolution of technology and get the c-suite executives who gathered for the exclusive event thinking about the future of IoT. To make it happen, the brand built a tech-centric world featuring everything from a robot concierge to an LED light-up...
Pinterest Engages Cannes Attendees with Demo Kiosks
Pinterest is a platform built for discovery, so to immerse the advertising and marketing bigwigs that attend Cannes Lions in its offerings, the brand created a physical manifestation of how the platform operates. Taking over a mile-long tract, Pinterest encouraged attendees to explore its platform via demo kiosks, a curated gallery of Cannes-themed objects, an...
Royal Caribbean Immerses Partners in Innovative Tech
Royal Caribbean is on a mission to change the perception of cruising—proving as much with “Sea Beyond,” a tech-fueled experience aimed at positioning the brand as a thought leader among an audience of financial investors, business partners and media. Featuring everything from autonomous vehicles to facial recognition technology to beacons, the 36,000-square-foot experience featured leading-edge...