Ford Thrills Car Lovers with Racing Demos, Showcases
Over the years, Ford has built a reputation for itself as a standout exhibitor at the SEMA Show, an annual trade event run by the world’s largest automobile aftermarket group. So to maintain its lofty status and demonstrate its commitment to supporting the $41.2 billion automotive aftermarket industry, the brand created a car lover’s paradise,...
Google’s 6,000-Square-Foot Tech ‘Playground’ Hits CES
“Hey Google, which brand turned its CES activation into a citywide experiential marketing blitz?” Here is the answer: The technology behemoth couldn’t be missed at this year’s show, from the Las Vegas Monorail, to its 6,000-square-foot “playground,” to activations in more than 150 partner booths. The brand’s Sin City takeover was designed to demonstrate how...
Three Ways Kendra Scott Masters Retail Events
If you think your brand produces a lot of live experiences, you might not be familiar with Kendra Scott. The fashion retailer places in-store events at the heart of its marketing strategy, hosting 10-15 events per month at each of its 94 locations. To say the brand has mastered the ability to execute retail experiences...
Cisco’s IoT Forum Offers AI, Light Displays and 3D
At the 2017 Internet of Things World Forum, Cisco seized the opportunity to showcase the evolution of technology and get the c-suite executives who gathered for the exclusive event thinking about the future of IoT. To make it happen, the brand built a tech-centric world featuring everything from a robot concierge to an LED light-up...