Thanks to Blizzard Entertainment lots of ‘good boys’ got a good home
Cause marketing programs are most effective when the connection between the brand and the cause is authentic and relevant. Blizzard Entertainment played fetch and retrieved a campaign surrounding its annual Chinese Lunar New Year live-streaming event that not only satisfied a specific marketing challenge, but sent hundreds of adoptable dogs to their forever homes. Enter:...
How Plant-based JUST Egg is Scrambling Sampling in Cities Nationwide
The plant-based food category is booming, but while there has been plenty of buzz surrounding plant-based burgers, JUST is seeking to turn attention to breakfast and its plant-based JUST Egg product with a sampling tour that cooked up different experiences in each of the four markets it visited. The program involved sampling vehicles, lounges, activations...
Microsofts app leads to color in NFL helmets and the life of many
WHY THE JUDGES LOVE IT: Microsoft’s Surface technology is often seen on the NFL’s sidelines, but its impact stretched beyond football thanks to Create Change, an integrated campaign designed to foster social change with the help of five NFL stars who run charities. Its retail component featured a custom illustration app that let customers design...
Cisco Live app helps make things more personal
WHY THE JUDGES LOVE IT: Cisco’s premier customer event, Cisco Live, features everything from product announcements to 1,500-plus technical training sessions. What the conference doesn’t offer, however, is printed signage, making the Cisco Live app the only way to navigate the event. In 2018, Cisco leveraged a new app design to deliver more personalized experiences....