EM Executive Chat: Six Questions with Visible’s CMO
If you haven’t heard of Visible, the all-digital, low-cost wireless service that utilizes Verizon’s network, it’s likely only a matter of time before you get acquainted. The (newish) brand has been making the experiential rounds throughout 2019, offering pop-ups in New York and Austin, community engagement experiences in its hometown of Denver and fireside chats...
Sponsorships Checklist: Four Tips for Brands on Activating for an Active Crowd
A behind-the-scenes look at the evolution of Tough Mudder’s sponsorship program Nearly 10 years ago, Tough Mudder launched by word of mouth on Facebook, drawing several thousand participants in its first year. Now a platform with five different styles, and over 130 events per year in North America, Tough Mudder cleanly staked its claim early...
EM Buzz 11.21.19_KS
Your Bi-Weekly Feed of All Things Experiential 11.21.19 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS MARKETING RESOURCE DIRECTORY SUBSCRIBE Editor Kait Shea Advertising inquiries Alex Chung 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication Title Sponsorship: 10 Years of McDonald's 'Magic' The annual Magic City Classic...
#Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course
For many consumers, a wireless provider is just that—a faceless service that powers their phones. Visible, an all-digital service that utilizes Verizon’s network, is trying to shift that narrative through a combination of community engagement and experiential marketing in an effort to cultivate a more intimate relationship between the brand and its clients, as well...