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11.21.19

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

MARKETING RESOURCE DIRECTORY

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Kait Shea

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An Access Intelligence Publication

Title Sponsorship: 10 Years of McDonald's 'Magic'
The annual Magic City Classic college football matchup features two of Alabama's largest historically black universities and a weekend full of activities for 60,000 fans. For the last decade, McDonald's has served as title sponsor of the event, and this year the brand took its sponsorship to the next level by bringing its Black & Positively Golden movement, designed to empower black communities, to life. Touchpoints included fan activations, giveaways, live music, local tie-ins and, of course, plenty of bites. Check out the strategy behind these magic moments. MORE

New #Phonetopia Experience, Who Dis? Wireless brand Visible is touting its service with an Insta-worthy, interactive obstacle course pop-up that lets consumers step inside their phones.MORE

Sports Fans Sail to a Floating Restaurant Wendy's cooked up a fully functional sampling barge to engage football "sailgaters" in Seattle with some hot menu items and a cool location. MORE

Engaging Hype Beasts at ComplexCon Brands from PUMA to Canon engaged fans at the streetwear convention, offering customizable merch, art, gaming, meet-and-greets and nostalgia. MORE

Why Omen Went 'Casual' at TwitchCon Shifting its focus from competitive to casual gamers, Omen by HP engaged esports fans with a gaming lab featuring seven real-world challenges. MORE