Q&A: Amex’s Head of B-to-B Marketing on the Evolution of the Brand’s Free Business Conference
For the 10th edition of its free Business Class Live conference on July 20, American Express offered traditional panels, breakouts and main stage presentations at New York City’s Javits Center. But it was the luxury lifestyle touchpoints as much as the educational content that Amex attributes to the success of the event. Of course, success...
Podcast: A Mid-year Event Marketing Industry Pulse Check
In our inaugural episode of Event Marketer’s all-new podcast, Event Peeps, we sit down with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group, to discuss how the industry is doing in a mid-year update on the back-to-live. In her role, Erin infuses innovation, creativity and technology into a wide...Event Peeps | Podcast
Welcome to Event Peeps, the podcast for creators of the brand experience. Listen in as we explore the experiential marketing discipline through the people, the playbooks, the ideas, and the strategies that are inspiring event campaigns and driving growth. Episode 20: Mentorship and Betting on Yourself, with Anna Nicholson of Yahoo Mentorship has played a...